B2B Solutions

Marketing to businesses has different results to marketing to consumers. To cater to this market specifically, Penquin uses a leading international platform, HubSpot, to give you solid facts you can use to make your campaigns results driven and based on real reactions of your customers and prospects.

The HubSpot software used to run these campaigns has an excellent reporting element that can give incredible insights to what marketing has the best effects.

For example, in the past, a TV advert (TVC) would run, and though the brand would see a spike in website traffic, it was challenging to see how we could convert that increased interest into actual sales.

Now, we ensure there is helpful content (like a Venus Flytrap) to nurture and attract the right prospects and convert them to customers, and we can see where on the website they drop off.

Tying this together with elements like social media or events allows us to truly run holistic campaigns that support each other - and they’re all trackable!

Penquin's commitment shows in their passion for the Suzuki brand. During our longstanding history, Suzuki has shown significant growth in brand recognition, consumer satisfaction, and market share. Using an integrated and strategic approach Penquin has grown Suzuki's customer base and boosted figures significantly.

Megan MacDonald

Head of Marketing and PR, Suzuki Auto South Africa

The Penquin team is committed and have a clear understanding of our consumer, with good strategic insight. They present and implement well-defined marketing campaigns which land very well with our market.

Kate Schoombie

Brand Manager, Xbox Prima Interactive

I appreciate the team's methodical approach to a brief and not being afraid to ask tough questions in order to ensure the right solution. Their proposals are innovative, and it is reassuring to know that they are most definitely ahead of their game. The team are proactive, respect deadlines and is a pleasure to work with. Their camaraderie and spirit are evident in their workplace and transpires into brilliant work.

Wendy Mitrovich

Brand Manager, Polyflor

As a company, EQSTRA has grown significantly in the past years – both in our fleet services, financial services, and coverage. Penquin has been by our side as we developed the world’s first integrated digital platform to manage all fleeting solutions on one dashboard. Our shifts have been significant and Penquin was ready to support us with the right marketing at every stage.

Lynne Nel

Fleet Solutions Manager, Eqstra Fleet Management

…having provided and guided us from the beginning stages of the creation and implementation of our strategy, [Penquin] has been invaluable in increasing our sales significantly, and will continue to be our trusted partner.

Mirriam Lehlokwa

Marketing Administrator, Eqstra Fleet Management

…working with Penquin has enabled us to differentiate our brand and reach more consumers in the purchase funnel. The tools available through Hubspot makes measurement and improvement part of our everyday business.

Charl Grobler

National Marketing Manager, Suzuki Auto South Afric

Megan MacDonald

Kate Schoombie

Wendy Mitrovich

Lynne Nel

Mirriam Lehlokwa

Charl Grobler

Go ahead, we can't wait to hear from you.

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