Your brand isn’t the products you sell, your logo, or even your name.

Your brand is the intangible feeling that resonates with customers on a primal, emotional level.

Harnessing this feeling is what separates powerhouse brands from mediocre ones. 

A well-defined brand strategy affects all aspects of a business, informs communication and media strategies and is directly connected to consumer needs, emotions, and competitive environments.

A communication strategy uncovers how you communicate your brand to current and future customers.

It is the big picture that directs and shapes all of your marketing efforts, and is determined by your brand’s value proposition. This helps you identify your key audience and guides your media selection.

A creative strategy demonstrates the emotional reasons for buying your product.

A comprehensive creative strategy gives you a cohesive look and more importantly, feel, for your brand’s campaigns.  This is where your tagline, the look and feel, and other creative elements are created and used to keep your messaging consistent.

A media strategy is the granular strategy that details how you execute these messages:

• Platform - will this be on a billboard, Facebook or on radio - or all three?
• Integration - how will these ads convey the same message/ communicate to each other, and what actions do we want the audience to take?
• Channel - which radio station?
• Times – when is the best time?

Media is divided into two sections.

Traditional media strategy

A traditional media strategy informs where you should focus your budget and advertising efforts to gain the most success for your campaign. It prevents the “spray and pray” approach and allows you to get maximum traction from your traditional media.

Digital media strategy

A digital media strategy allows you to identify important metrics to measure your campaign success. It helps with understanding your audience, and getting valuable ROI from your marketing efforts.